Episode 21: Crafting your (remarkable) facilitator brand with Jane Anderson
I chat with Jane Anderson on her experience delivering workshops and content to over 50,000 people. She shares why personal branding is so important, how you can craft your own (remarkable) facilitator brand and how she developed the courage to share her brand with the world.
Jane is passionate about helping industry experts to be fully self-expressed and bring their authentic personality to life in their interactions with their customers to create influence and impact. She is best known for her ability to bring out the best in people in a pragmatic, resourceful and authentically inspiring way. She believes that being connected with the audience, getting their energy in connection and at the same time changing the room while she’s in there is the essence of a great facilitation.
Listen in to her when I ask her about the tactics she uses beforehand to find out what the audience needs from their workshop.
In this episode you’ll learn:
Great ways to hone your skills as a facilitator
How to craft your own facilitator brand and stand out in a saturated market
What it takes to be a remarkable facilitator
The difference between trust and credibility
The three key big things that you need to be able to do to build trust
About our guest
Jane Anderson is a Business Growth expert specialising in Personally Branded businesses since the age of 14. She has worked with over 50,000 personal brands to build more trust and influence for revenue and market growth. Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. Jane’s blog was recently voted in the top 25 branding blogs globally. She is the host of the iTunes podcast "The Jane Anderson Brand You Show" and has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age. Jane has been nominated for the Telstra Business Women’s Awards in 2014, 2016 and 2018, and the author of five books including her latest “EXPERT to INFLUENCER: 12 Key Skills to Attract New Clients, Increase Sales and Leverage your Personal Brand to Become an Industry Leader.”
Resources mentioned in this episode:
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Quotes of the show:
“If you can solve people's problems and you can help them have the insights and have the empathy to help them understand their own challenges and you're able to care. If you know how to care and run a tribe, if you know how to do that and you can solve problems, you don't need an MBA, that's just not needed anymore.”
“I've always been a cheerleader in someone else's corner but you know one day the time comes where you've got to do it for yourself and you just got to step-up and say to yourself, let's do it!”
“Find your tribe, get around with the right people and get a mentor.”
“You've got to connect with the audience, my job is to change the room while I'm there so you just got to do everything you can to get that energy in connection.”
Episode transcript
View the First Time Facilitator episode transcript with Jane Anderson.