Episode 48: Don’t sell the plane, sell the holiday: How to demonstrate your credibility to others with Petra Zink
Her alarm is set for 3.45am every week day. Meet Petra Zink, a Coach, Speaker and Consultant on all things Career & the Future of Work. In this episode, we talk about building your credibility as a facilitator when you’re first starting out, and how to market yourself without feeling like you’re bragging about you. Petra also shares some key questions you should ask yourself to help develop the self-awareness required to effectively market yourself, and your services.
On this episode you’ll learn:
How Petra pivoted from a role marketing in the FMCG industry, to her current role in talent management and personal branding
The platform she uses to drive 80% of her business
How to build credibility when you’re just starting out as a facilitator
Why it’s important to build your self-awareness and figure out who the charges vs the drainers are in your life
Some key questions you should ask yourself when either starting a business, or going through a career pivot
Ideas on how to promote yourself on social media (without feeling like a show pony)
How group fitness helped develop her confidence as a public speaker
Why she gets up so early, (and how this helps you to avoid burnout)
About our guest: Petra Zink
Petra Zink is a Coach, Speaker and Consultant on all things Career & the Future of Work. She helps companies and leaders to build and use (Personal & Employer) Brands to build successful Careers and Businesses in this fast changing new economy.
Petra runs two companies that help individuals and organisations to not only survive but thrive in the future world of work:
impaCCCt is a talent development consultancy, working with highly ambitious people to pivot by creating a career that aligns impact with income; inside and/or outside their current organisation; within and/or outside their existing experience.
The360Talent.Co helps companies to rethink the way of Talent Attraction, Acquisition and Retention for the future of work. The 360 approach helps to align the business goals with the talent strategy and tactics of today and tomorrow to not only hire the best Talents but also to keep them. We focus on preparing organisations and their staff for careers that don’t exist yet by recruiting for potential rather than proficiency and ongoing coaching to align passion with profit.
Connect with Petra on LinkedIn, Instagram (@impaccctful), Twitter (@petra_zink) or Facebook!
Resources mentioned in this episode
What’s happening in First Time Facilitator land?
We are two episodes from releasing the half century of First Time Facilitator episodes and I’ll be celebrating by hosting a meetup in Brisbane on Friday 18 January. If you want to join in, shoot me an email hello@firsttimefacilitator.com or a DM in Instagram @firsttimefacilitator.
Want to start a podcast? Come along to my workshop in Brisbane on 13 January: 2019: The Year you launch your podcast.
Finally, if you want to connect with listeners following the show, join our community on Facebook it’s called ‘The Flipchart’. Once you’re in, please introduce yourself, where you’re from!
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