When I dropped out of corporate life three years ago, I remember trying to write social media posts, emails, even website copy and I couldn’t break out of that “be professional” way of doing things.

As a result, my messages came across very vanilla and didn’t really attract anyone (let alone my dream clients!).

I’m honestly still trying to break that mindset, that balance between being myself, showing up authentically, and being confident that by doing that, I’ll attract the right people.

That’s the conversation I have with today’s guest, Jeffrey Shaw, author of The Self Employed Life.

He’s a legend in the self-employment game and I’m so delighted to share our conversation with all of you today.