Episode 157: Driving word of mouth marketing through your workshops with Suzi Dafnis
Move over virtual workshops, let’s talk about virtual marathons - more specifically, online events that can span over a couple of days.
It’s a different game, with longer interaction, so how do you maintain your energy, and keep your participants wanting more, too?
This week’s guest is the perfect person to answer this question because she’s been running online events since 2007! I'm joined by Suzi Dafnis, the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.
For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business.
Her big passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.
She has grown multiple multimillion-dollar businesses, and that hasn’t been by accident.
What struck me from chatting to Suzi is how strategic and intentional she is with all of the things: Having a background in Events, she cleverly uses her workshops to drive incredibly powerful word of mouth marketing opportunities for her business.
Facilitators, solopreneurs...okay, ANYONE organising workshops and virtual experiences, you’ll love this one!
About today’s guest: Suzi Dafnis
Suzi Dafnis is the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.
Her BIG passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.
For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business.
Suzi started her first business in the spare room of her home, in her late 20s, with no savings and no business degree, and built that into an $18million business with 45 staff and offices in Australia, New Zealand and the USA.
Her multiple multimillion-dollar businesses include:
Online businesses
Offline businesses.
Product-based businesses.
And service businesses.
Suzi is passionate about learning and knowledge and loves sourcing the best education, mentors and resources from around the globe, to help her HerBusiness Network members get the information, skills, knowledge and support they need to succeed.
An early adopter to social media, Suzi had been podcasting and running webinars since since 2007. Suzi and her team have been recognised through multiple awards including City of Sydney’s best educational business, Best online mentoring program, Best Business Blog, and the Woman of Influence Award.
Learn more at HerBusiness.com
Request an invitation to join the HerBusiness Network at herousinessnetwork.com
Listen to her latest podcast episode: How to Get More Interaction and Energy Happening At Your Next Virtual Event
In this episode, you’ll learn:
The difference attention to detail can make when planning a workshop
How to create marketing assets in every conference or workshop you design
Techniques to use to make your virtual workshop engaging
Knowing who your ideal client is, their pain points and developing a product/service for them
Strategies to supercharge your energy, when you need it!
Here are some questions Leanne asked Suzi during the interview:
How do you create that level of engagement in a virtual conference?
Is incorporating word of mouth a key element in the way you built your business?
How do you prepare yourself for an online workshop?
How do you maintain your energy?
What’s the most important thing in building a profile and where do you help your community in building their business?
What have you discovered that works that has kept your membership going for years?
Do you have any tips for others to be more comfortable in running workshops?
Resources:
Visit Suzi Dafni’s website
Suzi’s the host of a variety of podcasts, you can find them all here.
Connect with Suzi Dafini on LinkedIn
Watch the video!
About your host: Leanne Hughes
Leanne Hughes is an international facilitator, speaker and coach who loves creating unpredictable workshop experiences, that predictably work.
She combines her experience in Marketing, with her education in Human Resources and Psychology, to help leaders create engaging everyday experiences - that are so contagious they scale across teams, functions and regions.
Leanne has facilitated leadership, onboarding and team-development workshops across Australia, Canada, France, Hong Kong, India, Indonesia, Mongolia, Singapore and believes in a strengths-centred approach to learning and development. She has over 13 years’ of experience across a range of industries including mining, government and tourism sectors.
She’s the host of the First Time Facilitator podcast and was a finalist in the 2018 Australian Learning Impact awards for Learning Professional of the Year.
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Grab my cheat sheet:
The 5 unpredictable ways to start a Zoom meeting (that predictably work)
